AMP Client Q:
Just FYI I have found that our no show rate goes thru the roof on rainy days. In other parts of the country they are used to rain and snow and weather. We are not, if it rains or gets really cold clients do not show.
Additionally if it is gorgeous Saturday they go to the beach and do not show.
So I always pray for mild overcast days. Any ideas on how we can avoid the bad show rate on bad weather days?
The best way to handle things like this is with a preemptive strike!
It’s your job to know ahead of time what the forecast is for the appointment day. Since you should only be booking 48 hours out that information should be easy to find.
When you know the forecast calls for rain (or a perfectly sunny day) mention this in the appointment confirmation conversation, like this …
“I know we are expected to get rain that day. Don’t let it prevent you from walking through the door and making a change. Nothing changes in your life until you walk through our doors so you need to make that happen even if there’s a monsoon!”
If the weather is expected to be beautiful …
“I know the forecast calls for a beautiful beach day on Tuesday. Don’t let it prevent you from walking through the door and making a change. Just imagine how much more enjoyable a beach day will be without this debt hanging over your head. Nothing changes in your life until you walk through our doors so you need to make that happen no matter what!”
Just preemptively mentioning this to your prospects can go a long way toward warding off no shows. They’ll know that weather isn’t an acceptable excuse for not showing up for their appointment.